3 Ways to Translate In-Person Content for a Digital Audience
As participants in an online program, we’ve all had that lacking experience when viewing a live stream of an in-person session where a joke or question was told in the room, off mic, which we missed. We hear a laugh, possibly see others nodding in the room, but cannot follow the interaction because we’re missing the vibe in the room, which in turn, takes us out of engaging in the session.
While we keep moving forward with audiences accessing events and sessions through various modalities, in content planning, we need to include a step for not only assessing content, but also determining if the session translates well in a digital setting.
Let’s look at the easiest areas of assessment when it comes to session translation for audiences.
Distractions are everywhere when it comes to a digital audience. Review the duration of your session. While in-person sessions tend to be on the longer side, that won’t necessarily work for online participants. To shorten the session, consider ideas such as minimizing introductions or sponsor information, if applicable, and including those details in a digital environment or in pre-promotion of the event.
Engagement or Group Activities
Online audiences want tangible items and education when attending an event digitally. Explore group or networking activities that were part of an onsite session for what would work well and convey the same session message to online participants. If you come up short on ways the activity could translate, consider removing the activity or modifying it for online participation. A tip: when initially working on a session, include discussions for a modified version of the session to ensure it’s ready for online posting for maximum engagement from on demand views.
Session Message and Outcomes
Assess what the goal and message are for the session and how those will be achieved. Ask yourself if they are easily attainable for multiple audience types and if not, how can you modify them to be received and achieved? Remember that even after an event concludes, you still want participants to engage in your content and be building a customer loyalty and brand advocates.
It’s not enough anymore to simply provide access to recordings from an in-person event, on demand. Participants that missed out need a connection and a starting point on their journey to seeking out your content on a regular basis. They need to feel engaged and motivated to learn more and follow you for upcoming events, sessions and inspiration.
Interested in learning more about content assessment? Join us for the Parallel Event Summit: Paving the Way for Audience Focused Experiences on June 28th. Register today!
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