How to Make the Most Out of Your Event Content

Content Blog

As events continue to transform post pandemic, it’s important to focus on maximizing content life cycles. Typically, event planners think of content as Live in Person, Hybrid (Onsite & Remote) Parallel or On Demand, and the content length is determined by the agenda. At beedance we work diligently with our clients to ensure that they […]

Feedback is a Gift: Being a Lifelong Learner in DE&I with Vanessa Santana

Vanessa Santana Blog

As event organizers, we’re conditioned to be masters of the “to do” list and check items off as we go. With our meetings and conferences, we also tend to take that approach with such things as our speaker line ups, but when looking at DE&I, that’s not the best or even the ideal approach. The […]

Women Rise Up – Three Tips for Setting Up Your Success as a Woman in Leadership

Joan Kuhl Blog

In an age of always on, flexible work, working from home and constant disruption, setting healthy boundaries is more difficult than ever – particularly for women. The Scoop, sat down with Joan Kuhl, author, speaker, researcher, and advocate for corporate inclusivity to discuss how to bloom where you are planted, and share the teachings and […]

Putting Your Event Data to Work, with Matt Grant of Impact XM  

EMS Rewind - Matt Grant Blog

Whether it be a live, in-person or a hybrid event, we all look for key indicators and metrics of success to support our event and content strategies.   At this year’s Experiential Marketing Summit, The Scoop took a deep dive with Matthew Grant, VP of Live + Digital Production and Technology at Impact XM, to discuss […]

Gaining Access into the Minds of Gen Z and Brand Loyalty; Key Insights with Henry Lichtblau

Henry Lichtblau Blog

Generation Z views brands and products through a different lens than the consumer generations that came before them. While past generations put more of a premium on price, quality or familiarity, more studies find that Generation Z is looking at the company or brand as a whole and what they stand for, as well as how they incorporate those stances into their message to include such elements as values and community connections through a brand or product. Given this perspective and observations into the consumers of Generation Z, one of the fickler generations, as their tastes shift more often than previous consumer groups, here are top questions we discussed with Henry that provide insights into forging a deeper, ongoing connection with a generation that is at the current stage in life, are forming habits, emotional connections and affiliations for brand preferences and loyalty.

Cadence 2022 – Ep 2: One Experience, Two Audiences

Cadence One Audience Two Experiences

Cadence is a community and event series sponsored by beedance and Ace Virtual Events. It’s your monthly destination for like-minds to network and discuss what’s hot (and how to handle what’s next) in the marketing and events industries.

Cadence 2022 – Ep 1: The Era of Engagement

Cadence Era of Engagement

Cadence is a community and event series sponsored by beedance and Ace Virtual Events. It’s your monthly destination for like-minds to network and discuss what’s hot (and how to handle what’s next) in the marketing and events industries.