a thought leadership series

Parallel Event Summit:
Paving the Way for Audience Focused Experiences



Parallel Events
Best Practices

Get templates, tutorials, and advice for FREE


What do event organizers and attendees have in common? They like options!

Parallel events are a valuable tool in extending your audience reach while creating a unique and engaging experience for online attendees. Join us along with some special guest experts, as we explore the different formats of parallel events, how to ready your content, team, and audience for a parallel event.

All sessions will be accompanied by engagement activities and workshops where we’ll put our words into action to help you plan and design your own parallel event experience.

  • Parallel Events 101 – Setting the Stage
  • Q&A: Parallel Event Breakdown
  • Assessing Your Content for Maximum Engagement Outcomes
  • Workshop: Should It Stay or Should It Go?
    (Real-time content assessment with our experts)
  • Following the Leader: Choosing Moderators for Interaction Activities
  • Workshop: Creating a “Call for Engagement Moderators” Process and Template


Liz King Caruso

Liz King Caruso is an Event Strategist, Consultant and Speaker. As CEO of Liz King Events and techsytalk, she has helped countless thought leaders grow their audience and sell their products through in-person, virtual & hybrid events. Liz is a big-picture person – passionate about tying events into an overall sales and marketing strategy and being efficient at every point of the process. Technology is her niche and she’s obsessed with helping organizations of every size leverage technology to produce more engaging and seamless event experiences.

In addition to her client work, Liz connects & educates her industry colleagues through platforms she has built – techsytalk GLOBAL, the techsytalk community & IGNITE Consulting program.

Liz has been featured as Eventex’s 50 Most Innovative Virtual Meeting Planners, Successful Meetings list of 25 Most Influential People in the Meetings Industry, Top 5 Women in Event Tech, amongst other awards.

Katherine Jordan

A marketer and designer with over 20 years of experience in digital events.  From producing events, curating content, to building marketing campaigns to acquire an audience, Kathy Jordan has touched the entire digital event life cycle. A full stack marketer with the ability to build a strategy and execute on it, Kathy works with brands to redesign their marketing programs. 

Today, Kathy’s mission is to be a mom and marketer with the perfect work/life balance. Which has resulted in KPJ DIGITAL, her marketing consultancy specializing in marketing strategy, design and content development. 

Emma Knuckman

Emma Knuckman is an Event Marketing Lead at ZS. With her 15+ year professional expertise rooted in film and video, Emma started her career from the floor of the Chicago Board Options Exchange producing financial television news. Emma was able to leverage her skillset of creating compelling content and media training to the business world where she led strategy for hybrid and virtual events for numerous of organizations.  The pandemic proved the perfect time to take the virtual and hybrid event expertise to ZS where she works to implement their Impact Webinar series.


Emma has been in the virtual event game since what feels like the dawn of the internet. In her free time, she enjoys her pursuit of becoming an outdoorswoman and spending time with her family on the shores of Lake Superior in the upper peninsula of Michigan.

Leslie Bailey

Leslie has extensive knowledge and experience when it comes to digital, physical, and hybrid events. Wearing many different hats, she has project managed and produced digital and hybrid events, creating content for both physical and digital audiences and hosting live interviews from in-person events.

Leslie’s belief that teaching and managing go hand in hand influences the way she works to support clients and see a project through to success. Her ongoing goal is to empower clients to keep furthering their strategic thinking after each event to enhance engagements and experiences.

Ron Shaw

Ron is a digital expert with an extensive background in communications, technology, and events. He has helped over 300 organizations and companies to strategize, execute, measure, and achieve their business outcomes.

Best known for his ability to apply creativity and strategic thinking to the ever-changing world of technology. He currently serves as the Executive Director of Digital Experiences at beedance.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.