Support Starts at Home: Building Brand Loyalty with Hyperlocal Events with Monchiere’ Holmes-Jones
While a large-scale event is in your location, brands can partner with local businesses to display and represent their brand messaging and products. Food franchises like McDonald’s have been doing hyper-local for years, the international chain taking local trends and preferences into consideration when designing their local menus.
Gaining Access into the Minds of Gen Z and Brand Loyalty; Key Insights with Henry Lichtblau
Generation Z views brands and products through a different lens than the consumer generations that came before them. While past generations put more of a premium on price, quality or familiarity, more studies find that Generation Z is looking at the company or brand as a whole and what they stand for, as well as how they incorporate those stances into their message to include such elements as values and community connections through a brand or product. Given this perspective and observations into the consumers of Generation Z, one of the fickler generations, as their tastes shift more often than previous consumer groups, here are top questions we discussed with Henry that provide insights into forging a deeper, ongoing connection with a generation that is at the current stage in life, are forming habits, emotional connections and affiliations for brand preferences and loyalty.
Hybrid, Parallel, Multiple Audiences, Oh My!
Share not compare… sounds simple, but in this new age of heightened expectations can be a complex strategy for not only the design, but also, the content.
Cadence 2022 – Ep 2: One Experience, Two Audiences
Cadence is a community and event series sponsored by beedance and Ace Virtual Events. It’s your monthly destination for like-minds to network and discuss what’s hot (and how to handle what’s next) in the marketing and events industries.
Cadence 2022 – Ep 1: The Era of Engagement
Cadence is a community and event series sponsored by beedance and Ace Virtual Events. It’s your monthly destination for like-minds to network and discuss what’s hot (and how to handle what’s next) in the marketing and events industries.
Checking in Just to Check Out
Tell me this has never happened to you. You get the invite to a networking event or reception. You decide to go, you’re the first one there, you don’t know anyone and now… it’s awkward and you’re looking for a way to pull the rip cord. While everyone has experienced this at some point, this is not the engagement experience you want for your audience.
Cadence – Ep 6: Mental Reboot
Cadence is a community and event series sponsored by beedance and Ace Virtual Events. It’s your monthly destination for like-minds to network and discuss what’s hot (and how to handle what’s next) in the marketing and events industries.
Cadence – Ep 5: When Less Is More
Cadence is a community and event series sponsored by beedance and Ace Virtual Events. It’s your monthly destination for like-minds to network and discuss what’s hot (and how to handle what’s next) in the marketing and events industries.
Cadence – Ep 4: Webinars are dead?
Cadence is a community and event series sponsored by beedance and Ace Virtual Events. It’s your monthly destination for like-minds to network and discuss what’s hot (and how to handle what’s next) in the marketing and events industries.
The Dilemma of Choice – avoiding choice paralysis in a virtual world
The rapid rise of virtual and hybrid events in 2020 created a plethora of platforms and technologies to choose from that could help your business needs in many different ways. So how do you avoid choice paralysis and create the best experiences for our organizations, audiences, and sponsors?