Not All Delivery Modes Are Created Equal
Understanding the best and most engaging way to deliver content to an audience is key. There are varying reasons and costs involved in the development and delivery of different modes of content, and as a result it’s important to understand which delivery method you wish to utilize. First, let’s look at the delivery modes you […]
5 Things to Know About Parallel Events
Navigating the preferences of our audiences can be challenging and, in most cases, takes multiple resources to interpret, understand and take those preferences to put into an action plan. With parallel events, you are primarily working with a digital audience, which means you are focused on three priority items: the environment, the content experience, and […]
Where Did You Hear That? Cross Channel Marketing That Speaks to All Audiences
Experiential marketers have been perfecting the art of cross-channel marketing through decades of invention, experimentation, and adaptation to shifting trends in consumer mindset and behavior. The Scoop sat down with Cliff Rigano, Creative Director, Head of Culture, Content & Experiential Marketing at Jägermeister, to hear his perspectives on the future of cross-channel marketing in a […]
Leveraging Technology to Enhance Engagement for All Event Types
We’ve all had to alter our thinking and the way we design our events to meet ever-evolving participant expectations. Technology and data have played large roles as steppingstones, facilitating a path for event organizers to reimagine the event experience for all their key stakeholders. The Scoop sat down with Riley Sawyers, Senior Customer Success Manager, […]
It’s Not Just a Game! Use Gamification to Drive Your Business Objectives
The pandemic forced us to look at digital through a lens that we hadn’t before. For some of us, it was the mere fact that this was the main tool to engage and for others, it was a chance to reinvent our events and levels of participation. As Dimash Kunayev said, “the pandemic brought this […]
Leading with Empathy and Human Connection in a Recovery Era
“We’re all in this together”. That is what the pandemic taught us, especially in the workplace, and to thrive, we need to carry that mindset into our “new normal”. The Scoop, caught up with Katrina Kent, Vice President, Meeting Management and Event Strategy with Liberty Mutual Insurance, Charlie Eder, Head of Global Events and Experiential Marketing, […]
How to Make the Most Out of Your Event Content
As events continue to transform post pandemic, it’s important to focus on maximizing content life cycles. Typically, event planners think of content as Live in Person, Hybrid (Onsite & Remote) Parallel or On Demand, and the content length is determined by the agenda. At beedance we work diligently with our clients to ensure that they […]
Feedback is a Gift: Being a Lifelong Learner in DE&I with Vanessa Santana
As event organizers, we’re conditioned to be masters of the “to do” list and check items off as we go. With our meetings and conferences, we also tend to take that approach with such things as our speaker line ups, but when looking at DE&I, that’s not the best or even the ideal approach. The […]
Putting Your Event Data to Work, with Matt Grant of Impact XM
Whether it be a live, in-person or a hybrid event, we all look for key indicators and metrics of success to support our event and content strategies. At this year’s Experiential Marketing Summit, The Scoop took a deep dive with Matthew Grant, VP of Live + Digital Production and Technology at Impact XM, to discuss […]
What Makes a Great Story-Best Practices for Brand Storytelling with Miri Rodriguez
Any brand can tell a story, but what makes a story into a deep connection with an audience that builds longevity for brand loyalty? The Scoop caught some time with Miri Rodriguez, Author, and storyteller, to get some expert tips on how brands can tell a story that matters, is relatable and sustains and evolves […]