So ends, the first weekend of UEFA European Championships, and what a weekend! Our thoughts are with Denmark’s Christian Eriksen & his family, and it was great to see the fans at the games bringing song, support and energy to the players.
Sport, and in this instance Football (or Soccer as my dual citizen requires me to say), has long focused on a hybrid delivery. Fans at the physical location, fans gathering in venues to watch as a group, or fans choosing to watch at home on television. The model works well. It expands the capacity for the event, and while engagement can be rich with a fast-paced end-to-end game watching at home, there’s magic in having a crowd around in a hybrid venue like a pub, where it’s more interactive and experiential than watching at home alone.
Balancing spectators and safety
Welcoming live spectators to the stadiums, has been a measured approach. Each venue for EURO 2020 has a different capacity depending upon the infection percentage & percentage of vaccinated people for each host city, for games in Saint Petersburg and Baku (Russia) have confirmed capacities of 50%. Budapest (Poland) aims to host 100% of the stadium capacity, but with strict stadium entry requirements for spectators. Amsterdam (Holland), Bucharest (Romania), Copenhagen (Denmark), Glasgow (Scotland), Rome (Italy) and Seville (Spain) will be hosting 25%–45% of the stadium capacity. London has confirmed a minimum capacity of 25% for the first three group matches, and round of 16 matches and Munich (Germany) aims to host a minimum of 14,500 spectators, corresponding to approximately, 22% of the stadium capacity. As a result of the distribution of the games between countries and the reduced capacities, venues that show the game to bring larger groups of fans together are more important than ever.
What we can learn for our own hybrid events
We are all craving the opportunity to BE IN PERSON to meet with new people, make new connections, this can still happen when we leverage a similar model being used for EURO 2020 and we can improve upon the model by helping the hospitality industry following a challenging year.. Here is how: