How to Make the Most Out of Your Event Content
As events continue to transform post pandemic, it’s important to focus on maximizing content life cycles. Typically, event planners think of content as Live in Person, Hybrid (Onsite & Remote) Parallel or On Demand, and the content length is determined by the agenda. At beedance we work diligently with our clients to ensure that they […]
Feedback is a Gift: Being a Lifelong Learner in DE&I with Vanessa Santana
As event organizers, we’re conditioned to be masters of the “to do” list and check items off as we go. With our meetings and conferences, we also tend to take that approach with such things as our speaker line ups, but when looking at DE&I, that’s not the best or even the ideal approach. The […]
Putting Your Event Data to Work, with Matt Grant of Impact XM
Whether it be a live, in-person or a hybrid event, we all look for key indicators and metrics of success to support our event and content strategies. At this year’s Experiential Marketing Summit, The Scoop took a deep dive with Matthew Grant, VP of Live + Digital Production and Technology at Impact XM, to discuss […]
What Makes a Great Story-Best Practices for Brand Storytelling with Miri Rodriguez
Any brand can tell a story, but what makes a story into a deep connection with an audience that builds longevity for brand loyalty? The Scoop caught some time with Miri Rodriguez, Author, and storyteller, to get some expert tips on how brands can tell a story that matters, is relatable and sustains and evolves […]
Support Starts at Home: Building Brand Loyalty with Hyperlocal Events with Monchiere’ Holmes-Jones
While a large-scale event is in your location, brands can partner with local businesses to display and represent their brand messaging and products. Food franchises like McDonald’s have been doing hyper-local for years, the international chain taking local trends and preferences into consideration when designing their local menus.
Gaining Access into the Minds of Gen Z and Brand Loyalty; Key Insights with Henry Lichtblau
Generation Z views brands and products through a different lens than the consumer generations that came before them. While past generations put more of a premium on price, quality or familiarity, more studies find that Generation Z is looking at the company or brand as a whole and what they stand for, as well as how they incorporate those stances into their message to include such elements as values and community connections through a brand or product. Given this perspective and observations into the consumers of Generation Z, one of the fickler generations, as their tastes shift more often than previous consumer groups, here are top questions we discussed with Henry that provide insights into forging a deeper, ongoing connection with a generation that is at the current stage in life, are forming habits, emotional connections and affiliations for brand preferences and loyalty.
Hybrid, Parallel, Multiple Audiences, Oh My!
Share not compare… sounds simple, but in this new age of heightened expectations can be a complex strategy for not only the design, but also, the content.
Cadence 2022 – Ep 2: One Experience, Two Audiences
Cadence is a community and event series sponsored by beedance and Ace Virtual Events. It’s your monthly destination for like-minds to network and discuss what’s hot (and how to handle what’s next) in the marketing and events industries.
Cadence 2022 – Ep 1: The Era of Engagement
Cadence is a community and event series sponsored by beedance and Ace Virtual Events. It’s your monthly destination for like-minds to network and discuss what’s hot (and how to handle what’s next) in the marketing and events industries.
Cadence – Ep 6: Mental Reboot
Cadence is a community and event series sponsored by beedance and Ace Virtual Events. It’s your monthly destination for like-minds to network and discuss what’s hot (and how to handle what’s next) in the marketing and events industries.