Five Strategy Insights for Digital Event Success
In a previous blog, “The Show Must Go On!”, we discussed the concept of including a digital event strategy in the instance of a postponed or ultimately, canceled in-person event. While in-person is back as much as it can be, we’re now attempting to jump other hurdles such as inflation, a possible recession and a […]
A Match Made in Session Heaven: Compatibility Between Speakers and Moderators
You’ve done it! You crafted a unique session, conducted speaker research, and found a brilliant thought leader, a provocative thinker to present the session content, and now you need a moderator to guide the session and be a voice for the audience. When pairing a speaker and moderator for a powerful session, you’re not only […]
Leading by Example: Three Ways Engagement Starts with You
As event organizers we seek out the same things in our event outcomes, attendee satisfaction, memorable experiences, and maximum engagement! Participation is always a challenge, especially if attendees aren’t fully prepared for what is expected of them and their comfortability level with the planned activity. Recently in the Parallel Events Summit, (oh you missed it? […]
Parallel Events – 3 Takeaways You Need Now
At this point, we’ve all at heard the term, “Parallel Event” used and if you attended the Parallel Events Summit, you are now familiar with the definition. For those of you who missed it, let’s reiterate the concept once more. A parallel event is an event format designed for digital participants, with a focus on […]
3 Ways Parallel Events Can Beat Inflation
Conceding doesn’t always mean defeat. Inflation is an unpredictable challenge, and it comes on quick. Luckily with advances in technology and event design, we as event organizers, have plenty of options to include in our toolkit as a secondary plan, specifically parallel events. In reference to events, inflation affects things such as transportation costs, travel […]
3 Ways to Translate In-Person Content for a Digital Audience
As participants in an online program, we’ve all had that lacking experience when viewing a live stream of an in-person session where a joke or question was told in the room, off mic, which we missed. We hear a laugh, possibly see others nodding in the room, but cannot follow the interaction because we’re missing […]
3 Key Differences: Parallel vs. Hybrid Events
We all interpret words and terms in our own way, especially when it comes to event formats. Parallel event is one of those terms. While it’s important to understand the basic idea of a parallel event, what’s more important is taking that understanding and designing your framework to fit your content and audience needs. One […]
5 Things to Know About Parallel Events
Navigating the preferences of our audiences can be challenging and, in most cases, takes multiple resources to interpret, understand and take those preferences to put into an action plan. With parallel events, you are primarily working with a digital audience, which means you are focused on three priority items: the environment, the content experience, and […]
Feedback is a Gift: Being a Lifelong Learner in DE&I with Vanessa Santana
As event organizers, we’re conditioned to be masters of the “to do” list and check items off as we go. With our meetings and conferences, we also tend to take that approach with such things as our speaker line ups, but when looking at DE&I, that’s not the best or even the ideal approach. The […]
Gaining Access into the Minds of Gen Z and Brand Loyalty; Key Insights with Henry Lichtblau
Generation Z views brands and products through a different lens than the consumer generations that came before them. While past generations put more of a premium on price, quality or familiarity, more studies find that Generation Z is looking at the company or brand as a whole and what they stand for, as well as how they incorporate those stances into their message to include such elements as values and community connections through a brand or product. Given this perspective and observations into the consumers of Generation Z, one of the fickler generations, as their tastes shift more often than previous consumer groups, here are top questions we discussed with Henry that provide insights into forging a deeper, ongoing connection with a generation that is at the current stage in life, are forming habits, emotional connections and affiliations for brand preferences and loyalty.