World’s Largest Anesthesiology Conference Exceeds Goals

CHALLENGE

When the world is locked down, how do you gather 12,000 of the world’s top anesthesiologists to receive critical education, research and networking opportunities?

SOLUTION

beedance re-imagined the ASA Annual Meeting to deliver a custom virtual environment and content strategy that successfully delivered over 2,000 sessions to more than 12,000 attendees.

beedance aggregated 12 different technologies into a cohesive, rich engagement experience with replays and on-demand access for those working on the front lines to attend & consume for 12 months after the live days. Additionally, beedance helped the ASA balance their budgets, by mobilizing their Staff to produce sessions, offering training, coaching and Zoom change management.

RESULTS

The ASA successfully delivered the world’s largest anesthesiology conference for serving members and nonmembers. With over 600 hours of educational content, driving more registrations than anticipated and generating sponsorship revenue that exceeded their expectations.