The Show Must Go On for Scripps National Spelling Bee

CHALLENGE

In 2020, the Bee was cancelled, for the first time since World War II. With 2021 offering so much uncertainty, it was impossible to host the Bee in person. The Bee team couldn’t imagine another cancellation and needed a way to go virtual, without compromising on their goal of helping every speller feel like a winner, no matter their rank in the competition.

SOLUTION

The solution included a custom environment and television-quality broadcasts simulcast on The Bee Social channels (Facebook & YouTube), paired with un-bee-lievably fun social experiences! Spellers were thrilled by the custom virtual escape room, joined dance parties, created rock anthems, solved puzzle games and bonded with their families during The Great Race.

RESULTS

The Virtual Hive was a huge success! With Spellers remaining engaged across the entire month of content and activities. This solution is an exceptional showcase of the art of the possible – what can be achieved with the right creativity and commitment.