Event intelligence, simplified solutions
Honeycomb enables organizations to better control, activate and monetize their marketing, communications, and experiential data.
A one-stop shop for event success.
Designed for events of all sizes, our platform is built from the ground up with the data visualization, analytics, and management tools to elevate, streamline, and scale experiences for diverse and dynamic audiences.
Experiential strategy
Unified data and dashboards
Stakeholder value assessment
A control center for your event data
Deploy a data management and analytics framework to optimize events in the era of digital engagement. Understand how engagement drives business success and put your data to work to: prove event ROI, discover business insights, create personalized attendee journeys, design profitable sponsorship models, drive stakeholder engagement and identify new revenue opportunities.
The shift to virtual and hybrid events has changed data capture and analysis –
has your strategy evolved?“
Event intelligence, simplified.
Experiential strategy
Deliver fresh recommendations with AI-powered predictive analytics, tailored ROI measurement, and program-specific insights. Go beyond the KPI with ongoing portfolio analysis for continuous improvement and smarter decision-making.
Unified data and dashboards
Implement a robust data capture strategy with ID-level data unification across your entire experiential ecosystem. Access role-based KPI dashboards for comprehensive insights that drive impactful decisions.
Stakeholder value assessments
We deliver fresh insights and recommendations through tailored ROI measurement and individual program analysis. Our AI-powered predictive analytics help you go beyond the KPI, while ongoing portfolio analysis ensures continuous improvement.
Maximize Event Performance
Leverage real-time analytics and data integration to enhance your event strategy. Our customized engagement metrics provide actionable feedback, empowering you to refine your approach and align objectives for impactful outcomes.
Integrated insights with centralized oversight
Our platform offers a user-friendly management portal, providing a centralized hub for accessing and analyzing event data. Whether in-person, virtual, or hybrid, you can seamlessly monitor performance and drive strategic decisions across your entire experiential ecosystem.
Real-time insights
Our intuitive dashboards consolidate event data, allowing you to visualize key metrics effortlessly and make informed decisions at a glance.
Make agile decisions
Leverage customizable dashboards that integrate diverse data sources, enabling quick insights and responsive strategies to maximize your event outcomes.
Unlocking Attendee Insights for Growth
A leading global SaaS company struggled to utilize attendee data from its annual conference and third-party events to enhance marketing efforts. Honeycomb stepped in to create a comprehensive Engagement Index that scored attendee interactions. By integrating this index into their lead scoring formula, the company transformed its approach to nurturing leads and accelerating sales, resulting in a post-event campaign performance increase from 26% to 78%.
Data-Driven Decisions for Enhanced Marketing Performance
A global SaaS company sought to enhance its sales pipeline and nurture campaign effectiveness but struggled with activating attendee data. Honeycomb developed an innovative Engagement Index that measured and scored attendee activities, which was integrated into the lead scoring system. This initiative empowered the marketing and sales teams to make data-driven decisions, streamlining strategies for future events.
Optimizing Lead Scoring with Engagement Metrics
A global SaaS company sought to enhance its sales pipeline and nurture campaign effectiveness but struggled with activating attendee data. Honeycomb developed an innovative Engagement Index that measured and scored attendee activities, which was integrated into the lead scoring system. This initiative empowered the marketing and sales teams to make data-driven decisions, streamlining strategies for future events.
Engagement Drives Business Success
By better understanding how engagement drives business success, organizations can “put their data to work” for huge benefits:
- Prove event ROI
- Discover breakthrough business insights
- Create more personalized attendee journeys
- Design more profitable sponsorship models
- Drive more stakeholder engagement
- Identify new revenue opportunities
- Elevate the standing of experiential marketing in your organization
Maximize Your Investment in Events & Experiential Marketing Programs
Is your data
working for you?
Introducing Honeycomb, by beedance – the only experiential business intelligence service that can solve all your data, reporting, measurement, and analytical challenges
Honeycomb is a full-service experiential business intelligence solution
How it works
STEP 1
Experiential Strategy
- Stakeholder Measurement & Reporting Framework
- Role-Based KPIs and Metrics
- Data & Analytical Plan
STEP 2
Unified Data & Dashboards
- Data Capture Strategy
- ID-Level Data Unification across Entire Experiential Ecosystems
- Role-based KPI Dashboards
STEP 3
Stakeholder Value Assessment
- ROI Measurement
- Individual Program Results, Analysis, Insights, and Recommendations
- AI-Powered Predictive Analytics help you go "Beyond the KPI"
- Ongoing Portfolio Analysis
Use Case
Engagement Index Enhances Lead Engine
Challenge
A global SaaS software company with an annual proprietary conference and exhibits at multiple 3rd-party events struggled to activate attendee data to improve nurture campaign effectiveness and accelerate sales pipelines.
Solution
Honeycomb created a multi-factor Engagement Index that measured attendee engagement and assigned a score to each activity. The Index was added to the company’s lead scoring formula and improved the effectiveness and predictive value of MQLs & SQLs.
Results
Post-event campaign performance increased from 26% – 78% across all campaigns in the first year.
Significant time reductions in stage-to-stage pipeline movement.
Activated data leveraged by the marketing and sales department to create strategy.
As featured in
Ready to get started?
Want to learn more about how Honeycomb can help you? Schedule your free Discovery Workshop today and you’ll receive a complimentary copy of our Experiential Marketing Business Intelligence Toolkit.
