Maximize Your Investment in Events & Experiential Marketing Programs
Is your data
working for you?
Honeycomb enables organizations to better control, activate and monetize their marketing, communications, and experiential data.
Introducing Honeycomb, by beedance – the only experiential business intelligence service that can solve all your data, reporting, measurement, and analytical challenges
Engagement Drives Business Success
By better understanding how engagement drives business success, organizations can “put their data to work” for huge benefits:
- Prove event ROI
- Discover breakthrough business insights
- Create more personalized attendee journeys
- Design more profitable sponsorship models
- Drive more stakeholder engagement
- Identify new revenue opportunities
- Elevate the standing of experiential marketing in your organization
Honeycomb is a full-service experiential business intelligence solution
How it works
STEP 1
Experiential Strategy
- Stakeholder Measurement & Reporting Framework
- Role-Based KPIs and Metrics
- Data & Analytical Plan
STEP 2
Unified Data & Dashboards
- Data Capture Strategy
- ID-Level Data Unification across Entire Experiential Ecosystems
- Role-based KPI Dashboards
STEP 3
Stakeholder Value Assessment
- ROI Measurement
- Individual Program Results, Analysis, Insights, and Recommendations
- AI-Powered Predictive Analytics help you go "Beyond the KPI"
- Ongoing Portfolio Analysis
Use Case
Engagement Index Enhances Lead Engine
Challenge
A global SaaS software company with an annual proprietary conference and exhibits at multiple 3rd-party events struggled to activate attendee data to improve nurture campaign effectiveness and accelerate sales pipelines.
Solution
Honeycomb created a multi-factor Engagement Index that measured attendee engagement and assigned a score to each activity. The Index was added to the company’s lead scoring formula and improved the effectiveness and predictive value of MQLs & SQLs.
Results
Post-event campaign performance increased from 26% – 78% across all campaigns in the first year.
Significant time reductions in stage-to-stage pipeline movement.
Activated data leveraged by the marketing and sales department to create strategy.
As featured in
Ready to get started?
Want to learn more about how Honeycomb can help you? Schedule your free Discovery Workshop today and you’ll receive a complimentary copy of our Experiential Marketing Business Intelligence Toolkit.
