Leading with Empathy and Human Connection in a Recovery Era
“We’re all in this together”. That is what the pandemic taught us, especially in the workplace, and to thrive, we need to carry that mindset into our “new normal”. The Scoop, caught up with Katrina Kent, Vice President, Meeting Management and Event Strategy with Liberty Mutual Insurance, Charlie Eder, Head of Global Events and Experiential Marketing, […]
What Makes a Great Story-Best Practices for Brand Storytelling with Miri Rodriguez
Any brand can tell a story, but what makes a story into a deep connection with an audience that builds longevity for brand loyalty? The Scoop caught some time with Miri Rodriguez, Author, and storyteller, to get some expert tips on how brands can tell a story that matters, is relatable and sustains and evolves […]
Support Starts at Home: Building Brand Loyalty with Hyperlocal Events with Monchiere’ Holmes-Jones
While a large-scale event is in your location, brands can partner with local businesses to display and represent their brand messaging and products. Food franchises like McDonald’s have been doing hyper-local for years, the international chain taking local trends and preferences into consideration when designing their local menus.
ON-DEMAND: The Big Pivot
Discover the keys to successfully making the big pivot from face-to-face events to digital engagements.
Bee wisdom: Lesson Two
In part two of this blog series, we explore why collaborative teams innovate better, experience higher levels of morale and, as a result, productivity. Discover lessons from the behaviour of bees.
Bee wisdom: Lesson One
Bees must communicate quickly, clearly and consistently to survive. So must the modern organization. Discover key lessons from bees in this blog series.
You can’t take a bicycle to the moon
Virtual events can be highly effective in achieving outcomes and controlling costs. But it takes work. Discover our top tips.